Privacy Policy

1. Introduction

This Privacy Policy explains how primeatlasium Ltd ("we", "us", "our") collects, uses, and protects your personal information when you visit our website, use our services, or interact with us. We are committed to protecting your privacy and ensuring transparency about our data practices.

primeatlasium Ltd is the data controller for the personal information we collect about you. We are registered in Ireland with company registration number CRO917358 and our registered office is at Grafton Street 166, Waterford, X84 0494, Munster, Ireland.

2. Data We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

When you use our services or contact us, the data we collect includes:

• Contact information (name, email address, phone number, company name)
• Communication records (messages, enquiries, support requests)
• Account information (if you create an account with us)
• Business information (company details, subscription metrics, industry information)
• Marketing preferences and consent records

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Technical information (IP address, browser type, device information)
• Usage data (pages visited, time spent, click patterns)
• Location data (general geographic location based on IP address)
• Cookie and tracking data (as detailed in our Cookie Policy)

3. How We Use Your Information

We use your personal data for the following purposes, based on legitimate business interests, contractual necessity, or your consent:

3.1 Service Provision

How we use your data to provide our retention optimization services includes:

• Responding to your enquiries and providing customer support
• Delivering our subscription retention optimization guides and services
• Processing payments and managing billing
• Customising our services to meet your specific business needs

3.2 Communication and Marketing

• Sending service-related communications and updates
• Providing marketing communications (with your consent)
• Conducting customer satisfaction surveys and feedback collection
• Notifying you about changes to our services or policies

3.3 Business Operations

• Improving our website and services through analytics
• Preventing fraud and ensuring security
• Complying with legal and regulatory requirements
• Managing our business operations and administration

4. Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please see our Cookie Policy.

5. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: Where you have given clear consent for us to process your data for specific purposes
• Contract: Where processing is necessary for the performance of a contract with you
• Legitimate Interests: Where we have legitimate business interests that are not overridden by your rights
• Legal Obligation: Where we need to comply with legal or regulatory requirements

6. Data Sharing and Disclosure

We may share your personal information in the following circumstances:

6.1 Service Providers

We work with trusted third-party service providers who help us operate our business, including:

• Web hosting and technical infrastructure providers
• Email marketing and communication platforms
• Analytics and advertising services (Google Analytics, Google Ads)
• Payment processing services

6.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests from public authorities.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do this, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard Contractual Clauses
• Binding Corporate Rules
• Other legally recognised transfer mechanisms

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• Customer data: For the duration of our business relationship plus 7 years for accounting and legal purposes
• Marketing data: Until you withdraw consent or request deletion
• Website analytics data: Up to 26 months (Google Analytics default)
• Communication records: Up to 3 years for customer service purposes

We regularly review our data retention practices and delete or anonymise data that is no longer needed.

9. Your Rights

Under GDPR and UK data protection law, you have the following rights regarding your personal data:

9.1 Access and Portability

• Right of access: Request copies of your personal data
• Right to data portability: Receive your data in a structured, machine-readable format

9.2 Correction and Deletion

• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances

9.3 Processing Restrictions

• Right to restrict processing: Request that we limit how we use your data
• Right to object: Object to processing based on legitimate interests or for direct marketing

9.4 Automated Decision-Making

• Rights related to automated decision-making: Not to be subject to decisions based solely on automated processing

10. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Incident response and breach notification procedures

11. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. For significant changes, we may provide additional notice such as email notification.

13. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

14. Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the relevant supervisory authority:

Ireland: Data Protection Commission (DPC)
Website: www.dataprotection.ie
Phone: +353 57 868 4800

This Privacy Policy is governed by Irish law and the General Data Protection Regulation (GDPR).